The Role of Responsive Web Design in Marketing

These days, people use their smartphones and laptops to look for businesses in the area, practically hammering in a few nails in print ads’ coffin. However, just because you have a website, it doesn’t mean that your customers will come flocking to you. For one, your site should have responsive design.

A responsive web design relies on a set of elements that allow a website to be viewed on different devices with ease, and where the display and layout adjust themselves depending on the gadget used to access the site. One of the main reasons for implementing a responsive web design is the increasing prominence of mobile devices. Nielsen did a survey of cellphone users last year and a dominant 61 percent of those surveyed have smartphones. Tablets are also an increasingly familiar sight in people’s hands.

A web design that is programmed for smartphone users entail that the site has also been optimised for effective ranking and advertising. Marketing consultants would tell you that Google approves of the design philosophy that the search engine giant considers responsive web design an industry standard for best practice.

Moreover, responsive web design can also help sites adapt to future devices. This is because the template is based on screen size alone and will ensure that your webpage keeps its attractive layout no matter what version of iPad or Samsung Galaxy your potential customers are using.

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