Tips on Keyword Usage for SEO

Search engine optimisation or SEO revolves around the concept of giving a website a chance to get up on the first few pages of a search engine result page (SERP), since these prized first pages are where customers look for the service or product they want. One of the most commonly used SEO techniques involves keyword optimisation.

SEO and Keywords

When keywords are not properly chosen, a business site can easily get lost in the vast amount of available content in cyberspace. The right keywords can set you apart from the crowd and attract the right people.

A good rule of thumb that people should follow in choosing keywords is to limit the number of words—within three to five keywords would be just about right. One keyword alone may not be optimal because it would have most likely been shared or used already by many websites. On the other hand, choosing more than five would be impractical as it would have required more time to measure or assess the words for ranking.

Focusing on three products or services with the ideal number of target keywords will more likely ensure that people will find your webpage and be able to focus on the products you feature even as, sometimes, what they see are only tangentially related to what they want.

There are several common pitfalls in choosing keywords that can be avoided with professional help. Some of these include the use of general or irrelevant keywords which do not help at all in raising a website’s rank, the presence of too many excessively long keywords, and the mistake of overlooking the reuse of keyword combinations.

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Reasons to Revamp Your Business Website

The website is the online face of a small or midsized business. It is the enterprise’s inexpensive 24-hour advertising machine that presents relevant information to visitors and prospective clients. It provides an opportunity for the business to grow further.

 

However, it is not enough to simply create a basic website and expect it to start attracting potential clients towards your offer. Remember that the website is the company’s face online; if it is not appealing enough, do not expect it to generate heavy traffic.

 

Obviously, you need to spruce up your website because, aside from having thousands of possible unique visitors, you may also have hundreds of possible competitor websites. Visitors to your site may leave and move on to other websites if yours does not appear legitimate enough. Having an outdated website, for instance, warrants the need to redesign.

 

Besides the trust factor, it is also important to consider the browsing behaviour of online readers and Internet users. Most readers browse pages in F-shape or Z-shape pattern. If your website design does not cater to the reading style of the usual browser, the user might find your site problematic and bid goodbye.

 

Website aesthetics, readability, and user-friendly interface are but three of the multitude of reasons why a good website design is important in promoting a business online. The sooner a business realises the kind of design that works best for its target market, the quicker it can enhance its online presence.