The #WantAnR8 campaign lived up to its name (although it doesn’t get the winner a free R8). In 2011, an avid Audi devotee from Washington, D.C. got the chance to drive an R8 for one day and quickly fell in love with the sports car. Cristo describes it as an effort to develop mutual trust between the seller and a potential customer.
You have your own definition of trust, Google has its own; but they share the same idea. Search engine optimisation (SEO) experts point out that links to credible sources, terms and conditions, and videos, among other things, help determine the trustworthiness of a webpage. Organic rankings, experts say, is built on relevance and trust.
Audi’s contest succeeded as a marketing campaign due to the achievement of three key factors–surprise, audience, and technology. In this regard, a Perth SEO company like West Point Media makes sure to maximise the resources available when creating an online marketing strategy.
Social media marketing, then, takes into account a basic truth: businesses must go wherever people go. Considering that there are now around two billion social media users worldwide, it makes sense for businesses to promote their brands by means of such things as profile updates and hashtags. Today, social media should form a core component of any online marketing strategy, whether or not you’re in the film industry.
As the demise of movie websites goes to show, one’s chances of exposure without the help of social media are all but slim. Any business in Western Australia that wishes to launch a viral marketing campaign would do well to consult seasoned Perth marketing consultants like West Point Media.
Keyword choice is where many companies need assistance from a knowledgeable Perth search engine optimisation company as it is easy to make mistakes in the selection. There are several common pitfalls that can be avoided with professional help: the use of general or irrelevant keywords which do not help at all in raising a website’s rank, the presence of too many excessively long keywords, and overlooking the reuse of keyword combinations. Working with a dedicated SEO company in Perth will help make sure that these do not happen, and a thorough website audit will be able to correct them if they are currently present on your webpage.
“Social media is now utilised to advertise products and services, and as a platform to gather feedback from existing and potential customers. In fact, the volume of customer feedback on social media sites now greatly contribute to a company’s SEO success.
In conjuction with Google’s new algorithms, the success of social media marketing depends greatly on current and updated content. This is something many companies may not have the resources nor the expertise to manage. Local businesses that wish to optimise their presence on social media sites would do well to enlist the services of a leading Perth social media marketing firm like West Point Media.”
“With search engines as fickle as they are, the landscape for Internet marketing is constantly in a state of flux. New marketing opportunities are also opening up alongside it. Mobile and local search continue to see more widespread use here in Australia, and as any progressive SEO company in Perth would know, this is a signal to change. To keep up with the times, West Point Media is undergoing a radical change to redefine the online marketing services we offer our clients so that they can continue to stay one step ahead of the competition.
As part of this update to our services, West Point Media will now be offering search engine optimisation, local search marketing, PPC management, social media marketing, and website audits in our online marketing services line-up. Several of these will be available in structured tiers to provide our diverse collection of clients different levels of service according to their individual needs.”