The Role of Responsive Web Design in Marketing

These days, people use their smartphones and laptops to look for businesses in the area, practically hammering in a few nails in print ads’ coffin. However, just because you have a website, it doesn’t mean that your customers will come flocking to you. For one, your site should have responsive design.

A responsive web design relies on a set of elements that allow a website to be viewed on different devices with ease, and where the display and layout adjust themselves depending on the gadget used to access the site. One of the main reasons for implementing a responsive web design is the increasing prominence of mobile devices. Nielsen did a survey of cellphone users last year and a dominant 61 percent of those surveyed have smartphones. Tablets are also an increasingly familiar sight in people’s hands.

A web design that is programmed for smartphone users entail that the site has also been optimised for effective ranking and advertising. Marketing consultants would tell you that Google approves of the design philosophy that the search engine giant considers responsive web design an industry standard for best practice.

Moreover, responsive web design can also help sites adapt to future devices. This is because the template is based on screen size alone and will ensure that your webpage keeps its attractive layout no matter what version of iPad or Samsung Galaxy your potential customers are using.

Questions to Ask Prospective Marketing Consultants

Strategic marketing consultants are vital allies if you’re looking to gradually expand your business. Choosing the right one can either spell doom or sure success. Here are a few questions you should ask when choosing one.

What is/are your area/s of expertise?

Know what their specialisation is. There are numerous components to marketing, and having one that focuses on specific related fields is advantageous especially if you’re looking to fulfill one specific marketing task. Common areas include:

–       Search engine marketing and optimisation

–       Branding

–       Positioning

–       Affiliate marketing development and management

–       Marketing strategy and plan development

What is your preferred marketing channel?

Consultants may well prefer to use only specific arrays of marketing channels; from social media to traditional advertising. If one particular method is the best fit for your specific needs, then by all means, choose to work with the consultant that prefers it, too.

How will you charge for your services?

Know how your prospective consultant is going to be compensated and get it in writing for reference. Compensation methods vary a lot, so choose carefully.

Client references

Never hire a consultant without searching for referrals. True competence is proven by achieved results. If they couldn’t succeed with other clients, then why could they be competent enough for you?

What are your qualifications?

Ask up front if the prospective consultant is a member of recognised organisations that duly give out competence certifications and other relevant papers. Also take note of their experience in the industry.

Realising and Considering Online Marketing Options

Once limited to print, radio, and television, marketing has expanded into the online realm. As a vast repository of information that’s readily accessible to anyone from almost anywhere, it’s a logical step to move marketing efforts to the Internet. Since many people surf the Web for various things, businesses would be wise to capitalise on such a vastly popular and dynamic medium. Continue reading

How SEO Works: A Few Insights

Search engine optimization (SEO) is a cost-effective online marketing tool for any start-up company. It helps make a website visible to Internet users by providing them with the information they are searching for. How does this happen? Why are some websites more visible than the others?

 

People go to search engine sites like Google and Bing to get information about specific things, which they think can be found on the Web. They search by typing keywords representing the info they’re looking for. The search engine’s crawlers or information finders scour the Web for contents that are related to those keywords. The order by which the contents are revealed is influenced by many factors.

 

The relevance and fullness of the content is probably the most important factor that influences the effectiveness of SEO. If the Web page contains in-depth information, the searcher will go on reading through the article and eventually be hooked to visit the websites linked to it. These websites are marketed when the content becomes visible to people, so they have to be relevant enough for the crawlers to consider bringing them at the top of the search results.

 

The usefulness of SEO tools changes along with the chances in search engine algorithms. These are the rules that search engine sites set to regulate the flow of information being uploaded and shared on its network. Designing an SEO tool to be in accordance with the algorithm will help improve SEO.

Reasons to Revamp Your Business Website

The website is the online face of a small or midsized business. It is the enterprise’s inexpensive 24-hour advertising machine that presents relevant information to visitors and prospective clients. It provides an opportunity for the business to grow further.

 

However, it is not enough to simply create a basic website and expect it to start attracting potential clients towards your offer. Remember that the website is the company’s face online; if it is not appealing enough, do not expect it to generate heavy traffic.

 

Obviously, you need to spruce up your website because, aside from having thousands of possible unique visitors, you may also have hundreds of possible competitor websites. Visitors to your site may leave and move on to other websites if yours does not appear legitimate enough. Having an outdated website, for instance, warrants the need to redesign.

 

Besides the trust factor, it is also important to consider the browsing behaviour of online readers and Internet users. Most readers browse pages in F-shape or Z-shape pattern. If your website design does not cater to the reading style of the usual browser, the user might find your site problematic and bid goodbye.

 

Website aesthetics, readability, and user-friendly interface are but three of the multitude of reasons why a good website design is important in promoting a business online. The sooner a business realises the kind of design that works best for its target market, the quicker it can enhance its online presence.

Growing Your Business through Digital Marketing

The Australia Business Review dubbed Perth as Australia’s Economic Hot Spot last 2011.

True enough, Perth and its booming business district has been living up to its reputation. Businesses have not been able to contain themselves within the cities’ bounds, and have even gone beyond them. Now that the marketing trend has gone online, Perth businesses are constantly looking to obtain top-notch strategies to gain a foothold in their respective industries.

Going Digital

Going online entails going digital. Businesses need to be equipped with strategic digital marketing approaches that they can implement and sustain. Here are some tips:

  • Setting Goals – Starting with goals can filter marketing tactic options, enabling a more focused approach.

  • Constructing a Marketing Funnel – Funnels can tidy up the process of deciding which strategies work at certain periods of a timeline.

  • Developing a call-to-action – Call-to-action can come in the form of an image or text that directs the visitors of a website to subscribe to a company’s service. This also helps build consumer loyalty and trust.

  • Creating lead magnets – These make way for trading information, which prove to be vital to interaction with the customer.

  • Driving traffic – Traffic can be driven by quality content, keywords, website optimisation, and social media to name a few. While contemporary, there are marketing consultants in Perth who may be able to guide a company through these modern strategies and even implement them. 

What Should You Look for in Marketing Consultants?

In Perth’s highly competitive business environment, small business owners can’t afford to be bludgers and get left in the dust. Every business owner should strive to keep pace with their competitors, and a good way to start is to hire experienced marketing consultants. Here are the most important qualities clients should seek in a prospective marketing consultant: Continue reading