How SEO Works: A Few Insights

Search engine optimization (SEO) is a cost-effective online marketing tool for any start-up company. It helps make a website visible to Internet users by providing them with the information they are searching for. How does this happen? Why are some websites more visible than the others?


People go to search engine sites like Google and Bing to get information about specific things, which they think can be found on the Web. They search by typing keywords representing the info they’re looking for. The search engine’s crawlers or information finders scour the Web for contents that are related to those keywords. The order by which the contents are revealed is influenced by many factors.


The relevance and fullness of the content is probably the most important factor that influences the effectiveness of SEO. If the Web page contains in-depth information, the searcher will go on reading through the article and eventually be hooked to visit the websites linked to it. These websites are marketed when the content becomes visible to people, so they have to be relevant enough for the crawlers to consider bringing them at the top of the search results.


The usefulness of SEO tools changes along with the chances in search engine algorithms. These are the rules that search engine sites set to regulate the flow of information being uploaded and shared on its network. Designing an SEO tool to be in accordance with the algorithm will help improve SEO.


Reasons to Revamp Your Business Website

The website is the online face of a small or midsized business. It is the enterprise’s inexpensive 24-hour advertising machine that presents relevant information to visitors and prospective clients. It provides an opportunity for the business to grow further.


However, it is not enough to simply create a basic website and expect it to start attracting potential clients towards your offer. Remember that the website is the company’s face online; if it is not appealing enough, do not expect it to generate heavy traffic.


Obviously, you need to spruce up your website because, aside from having thousands of possible unique visitors, you may also have hundreds of possible competitor websites. Visitors to your site may leave and move on to other websites if yours does not appear legitimate enough. Having an outdated website, for instance, warrants the need to redesign.


Besides the trust factor, it is also important to consider the browsing behaviour of online readers and Internet users. Most readers browse pages in F-shape or Z-shape pattern. If your website design does not cater to the reading style of the usual browser, the user might find your site problematic and bid goodbye.


Website aesthetics, readability, and user-friendly interface are but three of the multitude of reasons why a good website design is important in promoting a business online. The sooner a business realises the kind of design that works best for its target market, the quicker it can enhance its online presence.

How a Trusted Perth Marketing Consultant Can Help Your Business Grow

“Social media is now utilised to advertise products and services, and as a platform to gather feedback from existing and potential customers. In fact, the volume of customer feedback on social media sites now greatly contribute to a company’s SEO success.

In conjuction with Google’s new algorithms, the success of social media marketing depends greatly on current and updated content. This is something many companies may not have the resources nor the expertise to manage. Local businesses that wish to optimise their presence on social media sites would do well to enlist the services of a leading Perth social media marketing firm like West Point Media.”

Everything There is to Search Engine Optimisation

As mass media marketing relies on TV adverts, billboards, and radio plugs, internet marketing utilizes search engine optimisation or SEO. Simply put, SEO makes certain websites more popular than others by associating them with specific keywords; usually the same words that internet users input when visiting Google, Yahoo!, or other search engines. Of course, things are hardly as simple as they seem.

To elaborate, search engines employ a number of ways to find keywords in certain websites. The most obvious location where a keyword can be found is in the website’s written content such as articles, news bits, or even the headings of its webpages. However, keywords can also be implemented into the code of the website itself, and this is actually preferred more by search engines.

Keywords associated with a website need to be very relevant if it wants to be recognized. As an example, a website that sells cars in Perth need to have keywords like “car seller in Perth”, “car salesman in Perth”, and the like. While any other internet marketing firm can provide this service, ideally it should be an agency that specialises in search engine optimisation in Perth that should be given a ring, because they know the location better than anyone.

SEO Company in Perth Launches New Line-up of Online Marketing Services

“With search engines as fickle as they are, the landscape for Internet marketing is constantly in a state of flux. New marketing opportunities are also opening up alongside it. Mobile and local search continue to see more widespread use here in Australia, and as any progressive SEO company in Perth would know, this is a signal to change. To keep up with the times, West Point Media is undergoing a radical change to redefine the online marketing services we offer our clients so that they can continue to stay one step ahead of the competition.

As part of this update to our services, West Point Media will now be offering search engine optimisation, local search marketing, PPC management, social media marketing, and website audits in our online marketing services line-up. Several of these will be available in structured tiers to provide our diverse collection of clients different levels of service according to their individual needs.”

Growing Your Business through Digital Marketing

The Australia Business Review dubbed Perth as Australia’s Economic Hot Spot last 2011.

True enough, Perth and its booming business district has been living up to its reputation. Businesses have not been able to contain themselves within the cities’ bounds, and have even gone beyond them. Now that the marketing trend has gone online, Perth businesses are constantly looking to obtain top-notch strategies to gain a foothold in their respective industries.

Going Digital

Going online entails going digital. Businesses need to be equipped with strategic digital marketing approaches that they can implement and sustain. Here are some tips:

  • Setting Goals – Starting with goals can filter marketing tactic options, enabling a more focused approach.

  • Constructing a Marketing Funnel – Funnels can tidy up the process of deciding which strategies work at certain periods of a timeline.

  • Developing a call-to-action – Call-to-action can come in the form of an image or text that directs the visitors of a website to subscribe to a company’s service. This also helps build consumer loyalty and trust.

  • Creating lead magnets – These make way for trading information, which prove to be vital to interaction with the customer.

  • Driving traffic – Traffic can be driven by quality content, keywords, website optimisation, and social media to name a few. While contemporary, there are marketing consultants in Perth who may be able to guide a company through these modern strategies and even implement them. 

Ahead on the Web: Utilizing SEO to the Fullest

Online marketing is a lot more complex than it appears. While most businesses would establish their own website to promote their products or services, merely having an online presence is typically not enough to draw customers in. Businesses will need to rely on other methods to establish a stronger and more dynamic presence on the Web if they hope to reach out to customers. Continue reading

What Should You Look for in Marketing Consultants?

In Perth’s highly competitive business environment, small business owners can’t afford to be bludgers and get left in the dust. Every business owner should strive to keep pace with their competitors, and a good way to start is to hire experienced marketing consultants. Here are the most important qualities clients should seek in a prospective marketing consultant: Continue reading