The primary purpose of search engine sites like Google is to provide Internet users with instant unlimited information. They allow users to key in the words or phrases that represent the information they are looking for. Once the keywords are entered, Google crawlers scour the Web for webpages that potentially contain the requested information. The webpage with the most relevant information is usually presented first on the list of results.
Google relies on other websites for the information it serves. These websites provide the content and, in return, Google provides them with exposure. Greater exposure is crucial for Internet marketers because it allows them to reach out more potential clients. Google helps businesses and their target market find each other, eventually resulting in sales or partnership.
In order for a website to be easily found, the owner must engage in search engine optimisation. This is an online marketing tool that functions as a matchmaker between a business and its market. It involves providing relevant and high-quality information for all possible keywords the target market will search. Like in lottery where buying more tickets increases your chance of winning, providing content for more keywords increases the chance of being found.
For businesses whose target market resides in a particular area, local SEO will be very useful. This involves using keywords with geotags to limit the search to businesses operating in that area. Adding geotags to keywords will increase the number of online visits that would actually translate to sales.