The Role of Responsive Web Design in Marketing

These days, people use their smartphones and laptops to look for businesses in the area, practically hammering in a few nails in print ads’ coffin. However, just because you have a website, it doesn’t mean that your customers will come flocking to you. For one, your site should have responsive design.

A responsive web design relies on a set of elements that allow a website to be viewed on different devices with ease, and where the display and layout adjust themselves depending on the gadget used to access the site. One of the main reasons for implementing a responsive web design is the increasing prominence of mobile devices. Nielsen did a survey of cellphone users last year and a dominant 61 percent of those surveyed have smartphones. Tablets are also an increasingly familiar sight in people’s hands.

A web design that is programmed for smartphone users entail that the site has also been optimised for effective ranking and advertising. Marketing consultants would tell you that Google approves of the design philosophy that the search engine giant considers responsive web design an industry standard for best practice.

Moreover, responsive web design can also help sites adapt to future devices. This is because the template is based on screen size alone and will ensure that your webpage keeps its attractive layout no matter what version of iPad or Samsung Galaxy your potential customers are using.

The Importance of Keywords in SEO

The primary purpose of search engine sites like Google is to provide Internet users with instant unlimited information. They allow users to key in the words or phrases that represent the information they are looking for. Once the keywords are entered, Google crawlers scour the Web for webpages that potentially contain the requested information. The webpage with the most relevant information is usually presented first on the list of results.

Google relies on other websites for the information it serves. These websites provide the content and, in return, Google provides them with exposure. Greater exposure is crucial for Internet marketers because it allows them to reach out more potential clients. Google helps businesses and their target market find each other, eventually resulting in sales or partnership.

In order for a website to be easily found, the owner must engage in search engine optimisation. This is an online marketing tool that functions as a matchmaker between a business and its market. It involves providing relevant and high-quality information for all possible keywords the target market will search. Like in lottery where buying more tickets increases your chance of winning, providing content for more keywords increases the chance of being found.

For businesses whose target market resides in a particular area, local SEO will be very useful. This involves using keywords with geotags to limit the search to businesses operating in that area. Adding geotags to keywords will increase the number of online visits that would actually translate to sales.