Strategic marketing consultants are vital allies if you’re looking to gradually expand your business. Choosing the right one can either spell doom or sure success. Here are a few questions you should ask when choosing one.
What is/are your area/s of expertise?
Know what their specialisation is. There are numerous components to marketing, and having one that focuses on specific related fields is advantageous especially if you’re looking to fulfill one specific marketing task. Common areas include:
– Search engine marketing and optimisation
– Affiliate marketing development and management
– Marketing strategy and plan development
What is your preferred marketing channel?
Consultants may well prefer to use only specific arrays of marketing channels; from social media to traditional advertising. If one particular method is the best fit for your specific needs, then by all means, choose to work with the consultant that prefers it, too.
How will you charge for your services?
Know how your prospective consultant is going to be compensated and get it in writing for reference. Compensation methods vary a lot, so choose carefully.
Never hire a consultant without searching for referrals. True competence is proven by achieved results. If they couldn’t succeed with other clients, then why could they be competent enough for you?
What are your qualifications?
Ask up front if the prospective consultant is a member of recognised organisations that duly give out competence certifications and other relevant papers. Also take note of their experience in the industry.
The #WantAnR8 campaign lived up to its name (although it doesn’t get the winner a free R8). In 2011, an avid Audi devotee from Washington, D.C. got the chance to drive an R8 for one day and quickly fell in love with the sports car. Cristo describes it as an effort to develop mutual trust between the seller and a potential customer.
You have your own definition of trust, Google has its own; but they share the same idea. Search engine optimisation (SEO) experts point out that links to credible sources, terms and conditions, and videos, among other things, help determine the trustworthiness of a webpage. Organic rankings, experts say, is built on relevance and trust.
Audi’s contest succeeded as a marketing campaign due to the achievement of three key factors–surprise, audience, and technology. In this regard, a Perth SEO company like West Point Media makes sure to maximise the resources available when creating an online marketing strategy.
Social media marketing, then, takes into account a basic truth: businesses must go wherever people go. Considering that there are now around two billion social media users worldwide, it makes sense for businesses to promote their brands by means of such things as profile updates and hashtags. Today, social media should form a core component of any online marketing strategy, whether or not you’re in the film industry.
As the demise of movie websites goes to show, one’s chances of exposure without the help of social media are all but slim. Any business in Western Australia that wishes to launch a viral marketing campaign would do well to consult seasoned Perth marketing consultants like West Point Media.
Although it’s tempting for businesses to rely solely on their websites for marketing purposes, the websites might not even attract enough visitors without any form of SEO in place. Search engine optimisation (SEO) is a series of techniques designed to help people access a website through search engines like Google, Yahoo, and Bing. Naturally, businesses need to have SEO plans in place if they want their websites to actually attract visitors. Continue reading
Keyword choice is where many companies need assistance from a knowledgeable Perth search engine optimisation company as it is easy to make mistakes in the selection. There are several common pitfalls that can be avoided with professional help: the use of general or irrelevant keywords which do not help at all in raising a website’s rank, the presence of too many excessively long keywords, and overlooking the reuse of keyword combinations. Working with a dedicated SEO company in Perth will help make sure that these do not happen, and a thorough website audit will be able to correct them if they are currently present on your webpage.
An established Perth marketing consultant like West Point Media will be able to help add that extra something – a responsive web design. Such type of web design relies on a set of elements that allow a website to be viewed on different devices with ease, wherein the display and layout are being adjusted depending on what gadget is used to access the site.