How a Trusted Perth Marketing Consultant Can Help Your Business Grow

“Social media is now utilised to advertise products and services, and as a platform to gather feedback from existing and potential customers. In fact, the volume of customer feedback on social media sites now greatly contribute to a company’s SEO success.

In conjuction with Google’s new algorithms, the success of social media marketing depends greatly on current and updated content. This is something many companies may not have the resources nor the expertise to manage. Local businesses that wish to optimise their presence on social media sites would do well to enlist the services of a leading Perth social media marketing firm like West Point Media.”


Everything There is to Search Engine Optimisation

As mass media marketing relies on TV adverts, billboards, and radio plugs, internet marketing utilizes search engine optimisation or SEO. Simply put, SEO makes certain websites more popular than others by associating them with specific keywords; usually the same words that internet users input when visiting Google, Yahoo!, or other search engines. Of course, things are hardly as simple as they seem.

To elaborate, search engines employ a number of ways to find keywords in certain websites. The most obvious location where a keyword can be found is in the website’s written content such as articles, news bits, or even the headings of its webpages. However, keywords can also be implemented into the code of the website itself, and this is actually preferred more by search engines.

Keywords associated with a website need to be very relevant if it wants to be recognized. As an example, a website that sells cars in Perth need to have keywords like “car seller in Perth”, “car salesman in Perth”, and the like. While any other internet marketing firm can provide this service, ideally it should be an agency that specialises in search engine optimisation in Perth that should be given a ring, because they know the location better than anyone.

SEO Company in Perth Launches New Line-up of Online Marketing Services

“With search engines as fickle as they are, the landscape for Internet marketing is constantly in a state of flux. New marketing opportunities are also opening up alongside it. Mobile and local search continue to see more widespread use here in Australia, and as any progressive SEO company in Perth would know, this is a signal to change. To keep up with the times, West Point Media is undergoing a radical change to redefine the online marketing services we offer our clients so that they can continue to stay one step ahead of the competition.

As part of this update to our services, West Point Media will now be offering search engine optimisation, local search marketing, PPC management, social media marketing, and website audits in our online marketing services line-up. Several of these will be available in structured tiers to provide our diverse collection of clients different levels of service according to their individual needs.”

Growing Your Business through Digital Marketing

The Australia Business Review dubbed Perth as Australia’s Economic Hot Spot last 2011.

True enough, Perth and its booming business district has been living up to its reputation. Businesses have not been able to contain themselves within the cities’ bounds, and have even gone beyond them. Now that the marketing trend has gone online, Perth businesses are constantly looking to obtain top-notch strategies to gain a foothold in their respective industries.

Going Digital

Going online entails going digital. Businesses need to be equipped with strategic digital marketing approaches that they can implement and sustain. Here are some tips:

  • Setting Goals – Starting with goals can filter marketing tactic options, enabling a more focused approach.

  • Constructing a Marketing Funnel – Funnels can tidy up the process of deciding which strategies work at certain periods of a timeline.

  • Developing a call-to-action – Call-to-action can come in the form of an image or text that directs the visitors of a website to subscribe to a company’s service. This also helps build consumer loyalty and trust.

  • Creating lead magnets – These make way for trading information, which prove to be vital to interaction with the customer.

  • Driving traffic – Traffic can be driven by quality content, keywords, website optimisation, and social media to name a few. While contemporary, there are marketing consultants in Perth who may be able to guide a company through these modern strategies and even implement them.