What Should You Look for in Marketing Consultants?

In Perth’s highly competitive business environment, small business owners can’t afford to be bludgers and get left in the dust. Every business owner should strive to keep pace with their competitors, and a good way to start is to hire experienced marketing consultants. Here are the most important qualities clients should seek in a prospective marketing consultant:

Expertise

With the growth of e-commerce, marketing consultants these days should be adept in strategies like search engine optimisation (SEO), social media marketing, and pay-per-click advertising, among others. Given that search engines like Google roll out updates quite frequently and penalize sites that fail to comply, the ideal marketing consultant should also be familiar with the latest changes to search engine algorithms.

Versatility

While Australia may seem to have gone all digital—with 12,358,000 internet subscribers as of June 2013—this does not mean that businesses can do away with traditional advertising channels entirely. According to Stanwood.com, Aussies still prefer to watch their favourite programs on the telly rather than online. A marketing firm with commercial production knowhow can be a business’ secret weapon.

Client References

Some business owners firmly believe in the adage “it’s not what you know but who you know matters”. A marketing consultant may claim to have the experience and expertise, but business owners should nonetheless ask for and check client references as part of due diligence.

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